The landing page
“Love your roadmap.” leads straight into a live view of the product, with the customer logo bar right under it.
Below the fold the page alternates product shots with feature rows, then closes on integrations and a strategy section.
Four ways to see a roadmap
The hero doubles as a product demo. Tabs switch the roadmap between Timeline, List, Prioritization, and Table without leaving the page, so a visitor sees the product working before they scroll.




Mini UI illustrations
Instead of full screenshots, each feature section got a small version of the product's UI, cut down to the part that section was about, like a roadmap with comment threads on it, or a portfolio view rolling up several teams' roadmaps.
Build and collaborate
Team sync
Custom views
Portfolio view
Scalable collaboration
Security
Enterprise IT template
Agile template
Product launch template
Product roadmap template
Feature icons
The feature icons started from a base icon set we used, and I drew new ones on top of it as the pages needed them.
Drag & Drop Building
Customizable Layouts
Unlimited Roadmaps
Comments & Mentions
Private Links
Unlimited Viewers
Portfolio Views
Prioritizations
Custom Views
Single Sign On
Multiple Administrators
Rest API Access
99% Uptime
Hosted in Heroku
Encrypted Data
GDPR Compliant
PCI 1 Compliant
Penetration Tested
Customer Success Team
Dedicated Training Sessions
Onsite Training Option
Enterprise & templates
Two supporting pages used the same layouts and illustrations. Enterprise was for companies rolling ProductPlan out across several teams, and Templates was the way into the roadmap template library.


















